Paid search that puts your budget to work

Reach people who are actively searching for your products or services. I help businesses plan, manage and improve Google Ads Search campaigns with focused targeting, sensible budget decisions and conversion tracking that supports better decisions.

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Keyword strategy • Budget control • Conversion tracking

Paid search focused on what matters

Clicks are only part of the picture. I look at the searches bringing people to your site, how your campaigns and budgets are managed, and whether conversions are being measured properly. The aim is to attract relevant potential customers, reduce avoidable waste and use performance data to guide improvements — not simply chase more traffic.

Keywords & search terms

Target relevant searches, review actual search terms and use negative keywords to reduce spend on traffic unlikely to become a customer.

Campaigns & budgets

Review campaign structure, location targeting, bidding and budgets so they align with your market, priorities and available spend.

Tracking & optimisation

Check conversion tracking and use performance data to guide ongoing improvements to ads, targeting and campaign settings.

A clear plan for improving paid search

Good campaign management starts with understanding what is happening, deciding what deserves attention and learning from the results.

Understand the account

Review the account, search terms, ads, targeting, budget and conversion setup to understand where the main opportunities sit.

Prioritise improvements

Focus first on changes with a clear purpose, whether that is reducing irrelevant clicks, improving ad relevance or making better use of budget.

Measure and refine

Monitor the impact of changes, check the quality of available conversion data and decide what should be adjusted or tested next.

Already running Google Ads? Start with a review.

If your campaigns are getting clicks but not enough enquiries, or performance has become inconsistent — I can review your account and identify where improvements may be needed.

A review can cover campaign structure, search terms, targeting, ad messaging, budgets and conversion tracking. You’ll receive practical recommendations in plain English, with priorities based on your goals and the data available.

Review of keywords, search terms and campaign structure

Analysis of targeting, ads, bidding and budgets

Conversion tracking and measurement checks

Clear recommendations on what to prioritise

Arrange a PPC Review