Local Services Ads for local businesses

Reach local customers who are searching for services like yours. I help businesses assess eligibility, get their Local Services Ads set up properly and manage the details that support better-quality leads.

Eligibility and setup • Local lead management • Ongoing improvements

LOCAL SERVICEVerified business profileNew customer enquiryCall or message receivedLead details ready to reviewLEADManagement

Get in front of customers searching locally

Local Services Ads can give eligible businesses prominent visibility in Google Search when nearby customers are looking for the services they provide. Unlike standard pay-per-click campaigns, billing is based on leads rather than clicks, so setup and ongoing lead management deserve careful attention.

BILLING MODELPer lead

Pay for leads, not clicks

Local Services Ads are billed around valid customer leads rather than clicks. I help you understand how the model works and review the available lead and budget settings for your account.

Reach the right local area

Make sure your business profile, selected services and service areas reflect the work you want to win. Availability depends on your category and location.

PROFILE CHECKS

Build trust with a complete profile

Depending on the service category, Google may require business checks before your profile is fully approved. I can help you understand the steps and prepare the information needed.

Local Services Ads setup and management

The best starting point is to confirm the basics, complete the right setup steps and make lead handling part of the process. I can help you check whether your trade and location are eligible, work through profile setup and service-area settings, and prepare the details Google needs. Once your ads are live, I can help you review lead settings, monitor incoming calls and messages, and identify what needs attention.

1. Check eligibility

Confirm that Local Services Ads support your service category and location, then identify the checks and documents required for your business.

2. Set up the profile

Complete the profile with accurate business details, suitable services, service areas, opening hours and other required information.

3. Manage the leads

Choose sensible lead and budget settings, keep an eye on calls and messages, and respond promptly so potential customers do not go cold.

LEAD INBOXCustomer enquiries to follow upNew call leadReview details and respond promptlyMessage enquiryRecord lead quality and next actionFollow-up and reportingTrack activity and improve your approachLEAD MANAGEMENT

Need help setting up or improving your Local Services Ads?

Whether you are getting started or already receiving leads, I can help review the setup and identify practical next steps for your business.

Local Services Ads are not available to every trade in every area, and Google’s requirements depend on the category. I’ll help you check the basics first, then focus on the settings and lead-handling processes that you can control.

Check service category and location eligibility
Review profile details, services and service areas
Review budget, lead settings and reporting
Improve lead response and follow-up processes
01403 458225
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